The Internet Retailer Ltd Advance Black Friday & Cyber Monday Briefing by Ben Sunderland

The small business Black Friday Cyber Monday success guide

This is just a quick snap shot of some key areas that I wanted to highlight for you, given that this is the biggest event for us every year. This year, The Internet Retailer are trying to target £50,000 of online sales in one day !!


What is Black Friday?

Black Friday is a key shopping day that originated in the US in the 1980s. Traditionally, it falls the day after Thanksgiving and marks the first of two huge sale events (the second being Cyber Monday). Retailers everywhere compete to offer the best deals around, in the hopes they’ll start the festive period in a good financial position.

If you aren’t already familiar with Black Friday, that’s probably because it’s a fairly new phenomena to the UK having only been a major trend since around 2014. However, it’s becoming increasingly popular in recent years, with retailers such as Argos and John Lewis offering some of the best discounts around.

What is Cyber Monday?

Cyber Monday is an online-only sales event (hence the name ‘cyber’) falling the Monday following Black Friday, meaning this year it falls on the 26th November 2018.

The event started more recently, in 2005 to be precise, when the The National Retail Federation noticed an increase in sales on this particular Monday after Thanksgiving. It’s said that this increase was a result of a widespread realisation and panic that Christmas is only round the corner, with consumers using their work computers to shop for Christmas gifts online. Similarly to Black Friday, Cyber Monday has also made its way over to the UK.


What is the difference between Black Friday and Cyber Monday?

The distinction between Black Friday and Cyber Monday is becoming increasingly blurred. What was once two separate events now kind of merges into one. It’s common for the sales events to begin way before Black Friday traditionally starts and extend far beyond Cyber Monday, with the majority of deals being readily available both in-store and online.